Your own searches mislead you
Google tailors results to your location, history and device. Searching for your own business name tells you very little about how strangers find you.
Local search reviews · UK limited companies and LLPs
When someone nearby searches for what you do, who do they find?
A fixed-price, fully written review of how your business shows up in local Google search. Every figure shown with its source and date, every step explained in plain English. No calls to sit through and no retainer.
- £450 fixed price
- Everything in writing
- 30 days' direct line to Charlie
- No passwords needed
Why it matters
You can't see what your customers see.
Customers search for the job, not your name
"Boiler repair near me." "Roofer in Reading." Those are the searches that bring new customers, and they're the ones we check.
The map results come first
For many local searches Google shows a map with a few businesses above the ordinary results. Whether you're in it, and why or why not, is the first thing we look at.
60-second self-check
Six questions. Answer honestly.
A rough guide to where the gaps might be. Nothing you click is stored or sent anywhere.
0 possible gaps · 0 of 6 answered
- When you search for your main service and your town on your phone, does your business appear in the map results?
- Is your Google Business Profile's main category exactly what you do?
- Has a customer left you a new Google review in the last month?
- Does each main service you offer have its own page on your website?
- Does your website load quickly and work well on a phone?
- Do you know which Google searches bring you enquiries?
Your self-check
Worked out from your answers only. It's a rough guide, not a measurement.
Your measured results
In your review- Your position in the map results for your main search██
- Searches local competitors appear for and you don't███
- Your reviews against Competitor A██ / ███
- Homepage speed on a phone██
- Searches you nearly rank for██
These figures don't exist yet: they're collected for your business, and dated, when you book a review.
See your real figures: email CharlieWhat you get
A review you can act on without a meeting.
Everything is written down, so you and anyone who works for you can refer back to it. If something isn't clear, you can ask Charlie directly.
Fresh, dated data
Your site and up to 3 local competitors: local results, keywords, links, Business Profile and a homepage check.
The review
A 12-page PDF: where you stand, what you're missing, technical fixes, an ads test plan, 30-day quick wins and a 90-day roadmap.
Written notes on every page
What each figure is, where it came from, when it was collected, whether it's an estimate, and what it means for you.
Prioritised action list
What to do, who could do it and roughly how long it takes. Ready to hand to your web person.
Keyword-to-page plan
Which page on your site should target which search, so each service has a clear home.
Business Profile checklist
Specific fixes for your Google listing: categories, services, photos, details and reviews.
30 days' direct support
Charlie's direct number and email for questions about your review. Ring, text or email, with replies within 1 working day.
Written re-check
30–45 days after delivery we re-check where you appear for your main searches and email you a short update.
No scheduled calls, and we never need your passwords. The review tells you what to do. Making the changes is up to you or your web person, or we can quote separately.
Inside the review
Twelve pages. Tap any page to see what's on it.
Cover
Your business, the area we looked at, and the date the data was collected. Everything after this page refers back to that date.
Source: your details and the data collection date
Summary
The handful of findings that matter most, in plain English, and the first thing to do about each. If you read one page, read this one.
Source: the findings on the pages that follow
What a local customer sees
The actual results, including the map, for your main searches in your area: who appears, in what order, and where you are.
Source: live Google results for your area, collected through DataForSEO on a stated date
Position against local competitors
You beside up to 3 businesses that appear for your searches: how many searches each shows up for, and how strong their websites look to Google.
Source: DataForSEO ranking and link data. Modelled estimates, labelled as such
Google Business Profile and reviews
Your listing against the businesses in the map results: category, rating, number of reviews, photos and details. Gaps are marked.
Source: public Business Profile data, collected on a stated date
Searches competitors appear for and you don't
Searches where local competitors show up and you're absent, with estimated monthly searches. A list of opportunities to consider, not a promise of customers.
Source: DataForSEO ranking data. Search volumes are estimates
Searches you nearly rank for
Searches where you're just off the first page of results. Google already connects you with these, so they can be quicker to improve than searches you don't appear for at all.
Source: DataForSEO ranking data, positions on a stated date
Technical fixes, by impact
What's working and what isn't on your homepage, on a phone: speed, titles, headings and basics. Each fix is marked by likely impact and effort.
Source: automated page checks and Lighthouse, run on a stated date, then checked by hand
Google Ads: a small, controlled test
If ads make sense for you, a capped test you could run: which searches, a daily limit, and what to measure. Budget scenarios, not a forecast.
Source: estimated cost per click from DataForSEO, shown with currency and date
30-day quick wins
The jobs that are quick to do and likely to matter most, in order. Each one says whether you'll need a developer.
Source: the findings on the earlier pages
90-day roadmap
Month by month: what to work on, in what order, and why. Built around the time and help you actually have.
Source: the findings on the earlier pages
Method and sources
Every data source, the date it was collected, and which figures are estimates. Plus the options for help with the work, if you want it.
Source: everything above, listed
How we work
Five steps, the same every time.
The method is fixed, so every review is built and checked the same way. Scroll to watch one come together.
Illustration. Shapes only: a real review shows your actual figures, each dated and sourced.
- 01
We search like your customers
We collect live Google results for the searches that matter in your trade, located in your area, and record the date.
- 02
We measure you against who appears
Up to 3 local competitors: what they rank for, their Business Profiles, reviews and links, side by side with yours.
- 03
We check every finding
Every claim about your website is checked on the live site, with the date and page recorded. Every figure is traced back to the data it came from, and a review isn't sent if one can't be.
- 04
We put it in order
Fixes are ranked by likely impact and effort, so you know what to do first, and what can wait.
- 05
We explain it in writing
Plain English, with any technical term explained. You get the review, written notes and an action list, plus 30 days to ask Charlie anything about it.
Honest numbers
Every figure carries its label.
Tap the underlined parts of this example sentence to see how each one is labelled in a review.
Searching for on , you appeared at , behind . About people make this search each month.
Pick a part of the sentence
Each figure in a review says where it came from, when it was collected and whether it's an estimate.
- We label every estimate. Search volumes and costs per click come from third-party data providers.
- We don't promise rankings, traffic or enquiries. Nobody can honestly guarantee them.
- Search results change constantly and vary by device and location. A review is a careful, dated snapshot.
- Fieldnote Search is not affiliated with or endorsed by Google.
Our standards
What you can hold us to.
Always
- Every figure dated, with its source named
- Findings checked against your live website
- One fixed price, agreed before we start
- Plain English, with technical terms explained
- A direct line to the person who built your review
- Everything in writing, yours to keep and share with your web person
Never
- Guaranteed rankings or "page one" promises
- Retainers, or anything that renews
- Asking for your passwords or account access
- Calls you have to sit through
- Automated reports nobody explains
- Naming you as a client without your written permission
Price
£450fixed · no VAT (we're not VAT registered) · nothing renews
Email CharliePay when you book, by Revolut payment link or bank transfer. Full terms.
- EmailSend your website and the area you cover.
- Book and payWork starts when payment arrives.
- Your reviewWithin 10 working days, with written notes and an action list.
- Ask anything30 days' direct support by phone, text or email.
- Re-checkA short written update 30–45 days after delivery.
Questions
Before you email.
Do I have to get on a call?
No. The review, the written notes and the action list are designed to make sense on their own. If you have a question, you can ring or text Charlie directly for 30 days after delivery, or email.
Do you need my passwords or access to my accounts?
No. We work from public data and anything you choose to send us. We never log in to your website, Google or advertising accounts.
How is this different from a free SEO tool?
Free tools are useful, but they usually give you scores and lists without context. The review collects data for your area and your competitors, checks findings by hand, puts the fixes in order and explains them in plain English, and you have someone to ask.
Will this get me to the top of Google?
Nobody can honestly promise that. Rankings depend on Google, your competitors and what gets done afterwards. The review shows where you stand, what's most likely to help, and in what order.
Who makes the changes?
You, your web person, or us. The action list says who could do each job. If you'd like us to do the work, we'll quote a fixed price separately. There's no obligation.
How accurate is the data?
Search results are collected for your area on a stated date. Search volumes, costs per click and traffic figures are modelled estimates from third-party providers, mainly DataForSEO, and are always labelled as estimates.
Who do you work with?
UK limited companies and LLPs, for one website and one main service area per review.
What if I change my mind?
Cancel before we start collecting your data and you get a full refund. If we don't deliver what the terms describe, we'll put it right or refund you. Full terms.
Contact
Talk to Charlie.
Fieldnote Search is run by Charlie Broddle, an independent sole trader in Hayes, west London. You deal with the person who builds your review, from first email to final re-check.
Email hello@fieldnotesearch.co.uk with your website and the area you cover.
Email Charlie