Local Search Review: terms

Updated 10 October 2026

1. Who we are

Charlie Broddle, a UK sole trader trading as Fieldnote Search ("we").
Marble House, 14 Masonry Place, Hayes, UB3 1EU. Email: hello@fieldnotesearch.co.uk.
Not VAT registered.

"You" means the business buying the review. We work only with limited companies and LLPs buying for their business. This is a business-to-business contract.

2. What you get

A Local Search Review of one website and one main service area:

1. A fresh data pull for your website and up to 3 local competitors: local search results, keywords, links, Google Business Profile, and a technical check of your homepage.
2. A review document (PDF) covering where you stand against local competitors, searches competitors appear for and you don't (volumes are estimates), technical fixes by impact, a Google Ads test plan, 30-day quick wins and a 90-day roadmap.
3. Written notes on the review, page by page: what each figure is, where it came from, the date it was collected, whether it is an estimate, and what it means for your business. No call is needed to understand the review.
4. A written, prioritised action list: what to do, who could do it, roughly how long it takes.
5. A keyword-to-page plan: which page should target which search.
6. A Google Business Profile checklist for your listing.
7. Direct support for 30 days after delivery. Charlie's direct phone number (call or text) and email for questions about the review. We aim to reply within 1 working day (Monday to Friday, 9am to 5pm). Support covers explaining the review and its recommendations; it doesn't include doing the work, reviewing new websites or advice on other matters.
8. A written re-check 30–45 days after delivery: we re-check where you appear for the review's main searches and send a short update by email.

There are no scheduled calls. Everything is in writing, so you and anyone who works for you can refer back to it.

Not included: changes to your website, Google Business Profile or ads; writing content; managing ads; ongoing reporting. We can quote for these separately.

We don't need access to your accounts. We work from public data and anything you choose to show or send us. We don't log into your website, Google or advertising accounts.

3. Timing

We deliver the review within 10 working days of payment arriving and of receiving any information we've asked for. If we can't meet that, we'll tell you, and you can cancel for a full refund.

4. Price and payment

• £450 for the review. No VAT is charged because we are not VAT registered.
• Payment in full when you book, by Revolut payment link or bank transfer. Work starts when payment arrives.
• Nothing renews automatically.

5. Cancelling and refunds

• Before we start the data pull: cancel by email for a full refund.
• Once we've started the data pull: the fee isn't refundable.
• If we don't deliver what section 2 describes, we'll put it right or refund.

6. What the data is, and isn't

• Search volumes, cost-per-click figures, traffic and link counts come from third-party data providers (mainly DataForSEO). They are modelled estimates, not your own Google Analytics or Google Ads data. Each figure in the review is dated and labelled.
• Search results change constantly and vary by device and location. The review is a snapshot.
• Cost-per-click figures are shown in US dollars as supplied, unless converted with the rate and date stated.

7. No guarantees

We give honest, evidence-based recommendations. We do not and cannot guarantee rankings, map-pack positions, traffic, enquiries, sales or advertising results. Those depend on Google, your competitors, your market and how the recommendations are carried out. Fieldnote Search is not affiliated with or endorsed by Google.

8. Your part

• Give us accurate information about your business, services and service area.
• You decide which recommendations to carry out, and who does them.

9. Confidentiality and use of the review

• We keep your business information and the review confidential, except where the law requires otherwise.
• You can use the review within your business and share it with people working for you (for example your web developer).
• We keep the rights in our methods, templates and tools.
• We won't name you as a client or use your results publicly without your written permission.

10. Personal data

We don't process personal data on your behalf under these terms. We handle the business contact details of the people we deal with as described in our privacy notice: fieldnotesearch.co.uk/privacy/

11. Liability

• Our total liability under or in connection with this contract is limited to the total fee paid or payable for the review. The price reflects this limit.
• We aren't liable for loss of profit, revenue, business or goodwill, or for any indirect or consequential loss.
• Nothing in these terms limits liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for anything else the law doesn't allow us to limit.

12. Late payment

If any amount we invoice is paid late, we may claim statutory interest (8% above the Bank of England base rate) and fixed compensation (£40 for debts under £1,000) under the Late Payment of Commercial Debts (Interest) Act 1998.

13. Complaints

Tell us any way you like. Putting "Complaint" in the subject line of an email to hello@fieldnotesearch.co.uk helps us spot it. We acknowledge complaints within 5 working days and aim to resolve them within a month.

14. General

• These terms, plus your booking email or invoice, are the whole agreement.
• If any part is found unenforceable, the rest still applies.
• English law applies, and the courts of England and Wales have jurisdiction.